Loveurope were invited by intel to collaborate on an initiative with their media and advertising agencies. The driver was to restructure the traditional model of advertising across Track 2 (Local European) licencees. The objective was to change the existing system of rebated media production spend into a cost-free advertising model.The rebate savings being diverted into a system build and up front purchase of targeted media.
Working with intel we designed the process and architecture for an online brand portal called ‘The Marketing Store’, in this model media drives the process with budgets and titles agreed in advance. Creative message is supplied on a quarterly basis as templates on the site, which are available to licencees to populate with with offers and price points.
Our platform enables licencees to book media, populate templates and place production requests for supply to media owner within a tightly managed framework. Intel is able to control brand, formalise annual media budgets, and to date has seen huge production savings by centralising studio production in our LoveWarsaw production hub.