London 2012 Olympic Football
With the world getting excited in the build up for the Olympics, our in-house studio at McCann London have just completed a regional outdoor campaign to drive ticket sales for the London 2012 Olympic Football Tournament. Each region has its own artwork relating to where the matches will take place.
The whole production process was managed by Loveurope, in conjunction with McCann London.
For more information and examples take a look at the LOCOG case study.