Multi-Channel Experience for Clarins Hydra Essentiel
We were thrilled to continue to work with French luxury cosmetics company Clarins to deliver their Hydra Essentiel advertising campaigns across the UK market. For this campaign, we created both moving image and digital assets, delivering the best multi-channel experience for Clarins’ audiences. Working from the creative used in the French market, we crafted and delivered assets for the UK to the same high quality standards that our client expects in their advertising.
In addition to the TV campaign, we produced 20 different deliverables including portrait and square-shaped content and 5 and 6 second cut-downs for in-store, OOH, digital, and social media campaigns. Finally, our digital team created assets for banner ads, animated gifs, mobile and rich media.
We started by using agreed sections of the original 30 second French TV commercial as a base from which to create the English version. With this, our postproduction team re-edited and applied VFX to the footage to create the 20 and 10 second TVCs. This also required us to source and record British talent to re-voice the campaign, as well as creating the clearance and broadcast masters.