Sky Ride Campaign
The Tour de France 2012, a heroic race for Britain, and Team Sky
Our most recent campaign for Sky fully supports Team Sky and British Cycling.
After racing 2,173 miles Team Sky raced into the history books with Bradley Wiggins being the first British rider to win the Tour de France. Wiggins was closely followed by fellow Team Sky member Chris Froome, coming in second.
Loveurope supported Team Sky all along the way in more ways than one. Once again we pulled out all the stops working closely with Sky to run their latest ‘Tour de France' advertising campaign. This consisted of campaign management and fullfillment of press material across various creative executions. A critical campaign at a time when the Sky brand has a captive audience and can't afford any mistakes.